Kamis, 18 Juli 2013

The Digital Daily from CyberJournalist.net

The Digital Daily from CyberJournalist.net

Vox Media aims to reinvent brand advertising: The publisher...

Posted: 17 Jul 2013 11:00 AM PDT



Vox Media aims to reinvent brand advertising:

The publisher behind sports blog SB Nation and technology news site The Verge is experimenting with new, full-screen display ads in hopes of phasing out online's standard boring boxes and appease marketers by bringing a magazine-like aesthetic to web advertising. Microsoft Xbox campaign on Vox Media's Polygon

"Our ambition is to really invent the future of brand advertising on the web," said Vox Media CEO Jim Bankoff. The ads — collectively dubbed "Fishtank" for their depth — adapt the full-page spread into a full-screen takeover, but rather than overtaking the page, they show up while scrolling, like how magazine ads appear while flipping through the pages. "Scroll is the new page turn," said Vox Media COO Marty Moe.

(via Vox Media Takes a Page From Magazines for New Ads | Digital - Advertising Age)

Google Said to Weigh Supplying TV Channels

Posted: 16 Jul 2013 10:12 PM PDT

Google Said to Weigh Supplying TV Channels:

By BRIAN STELTER, nytimes.com

If Google has its way, you might some­day get cable tele­vi­sion the same way you get Gmail: through any ordi­nary Inter­net con­nec­tion.

Fore­shad­ow­ing a new chal­lenge to entrenched cable and satel­lite providers, Google is one of sev­er­al…

How much longer til the end of the cable industry as we know it???

"If I’d listened to customers, I’d have given them a faster horse."

Posted: 16 Jul 2013 10:10 PM PDT

""If I'd listened to customers, I'd have given them a faster horse.""

- Henry Ford
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