Kamis, 25 Juli 2013

The Digital Daily from CyberJournalist.net

The Digital Daily from CyberJournalist.net

"There is empirical evidence… that ESPN’s discussion of a sport on its myriad channels..."

Posted: 24 Jul 2013 09:22 AM PDT

"There is empirical evidence… that ESPN's discussion of a sport on its myriad channels decreases when its formal relationships end as a rights holder. The NHL's presence on ESPN diminished significantly after moving to Versus (which later became NBC Sports Network), and NASCAR faces a risk during a lull in which it's fighting to regain once-soaring popularity amid stagnant ratings."

- Nate Ryan, USA Today. Analysis: Bolting ESPN could be a risky business

Twitter lets TV advertisers target tweets to viewers: Marketers...

Posted: 24 Jul 2013 08:39 AM PDT



Twitter lets TV advertisers target tweets to viewers: Marketers can now sync their TV ad campaigns with Twitter

(via Twitter lets TV advertisers target tweets to viewers)

AOL launching yet another 'Upfront' - this one for Programmatic Ad Buying

Posted: 24 Jul 2013 08:15 AM PDT

AOL launching yet another 'Upfront' - this one for Programmatic Ad Buying:

To kick off this fall's Advertising Week in New York, AOL will host an event on September 23 in hopes that other ad-tech players will join, creating yet another week of upfronts. Like the TV upfronts, the aim is to secure commitments from advertisers and agencies to use AOL's ad technologies for their automated digital ad buys ahead of when they actually place those buys. "It's essentially a machine upfront," Mr. Armstrong told a group of reporters Tuesday night. "We believe you will have an upfront commitment cycle that will rival TV."

California newspaper defies industry wisdom to stay alive – and prospers

Posted: 23 Jul 2013 11:44 AM PDT

California newspaper defies industry wisdom to stay alive – and prospers:

Orange County Register shocked the crisis-stricken industry with an ambitious experiment. One year later, the paper is celebrating
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