Kamis, 26 Januari 2012

CyberJournalist.net

CyberJournalist.net


The future of television advertising

Posted: 25 Jan 2012 07:31 AM PST

David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot...