Sabtu, 12 Mei 2012

The Digital Daily from CyberJournalist.net

The Digital Daily from CyberJournalist.net

BBC Future Media director outlines connected media strategy

Posted: 11 May 2012 06:58 AM PDT

BBC Future Media director Ralph Rivera, in a speech to the BBC’s online staff, says digital media is still basically being used as a distribution medium for old media formats — just like when television first launched and was basically a way of transmitting radio. “The iPlayer, as great as it is, is still television online,” he says.

“I think we are still just scratching the surface of what Internet as a medium is going to be…. How do we combine the creativity of storytellers with the innovation of technologists?”

The answer, he says, is taking a connected, creative “studio” approach. “We are going to have a connected strategy to drive connected experiences, experiences that enable us to take advantage of the medium itself. And we are going to do this within the context of a connected studio.”

He says this is not about experimentation. “It’s about creating experiences.”

WSJ uses Facebook to cover Facebook IPO

Posted: 11 May 2012 06:23 AM PDT

In a really clever use of Facebook Pages, the Wall Street Journal has created a Facebook Page to use to cover and promote the WSJ’s coverage of the upcoming Facebook IPO.
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