The Digital Daily from CyberJournalist.net |
- Digital Media Must Reads for February 3rd
- Oreo’s brilliant real-time marketing Super Bowl ad
- What a $4 Million Super Bowl Ad Could Buy in Digital
| Digital Media Must Reads for February 3rd Posted: 04 Feb 2013 09:00 AM PST Here are today’s must-read digital news stories from around the web:
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| Oreo’s brilliant real-time marketing Super Bowl ad Posted: 03 Feb 2013 06:47 PM PST Oreo made one of the most brilliant real-time marketing moves ever in the midst of the Super Bowl, responding within 20 minutes to the blackout at the Superdome by tweeting out an image of an Oreo cookie against a black background and the words, “You can still dunk in the dark.” The image quickly went viral, leading some on Twitter to even go so far as saying Oreo had won the Super Bowl “Ad Bowl.”
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| What a $4 Million Super Bowl Ad Could Buy in Digital Posted: 03 Feb 2013 02:34 PM PST TV ads during the Super Bowl cost $4 million for 30 seconds, but how far would $4 million would go in the world of digital advertising? Here’s what it would buy… |
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