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Thursday, September 28, 2017
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All the news that’s fit for you: The New York Times is experimenting with personalization to find new ways to expose readers to stories“Instead of thinking about having stories compete for limited space on the homepage, we’re trying to shift the conversation to a different understanding of our distribution.” By Ricardo Bilton. |
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The internet isn’t forever. Is there an effective way to preserve great online interactives and news apps?“I like to talk about it as reading today's news on tomorrow's computer.” By Shan Wang. |
What We’re Reading
The Next Web / Rachel Kaser
YouTube builds a wall between creators and Patreon →
According to several YouTube creators, the site is no longer allowing them to add Patreon links at the cards at the end of their videos, unless they monetize said content. Meaning that, unless you allow YouTube to run ads on your videos, it's going to be a little harder for you to make money from your work.
GXpress
New York Times subscribers in Australia have nearly doubled year-over-year →
“Local content is being added to a full digital edition, produced by a team of American and Australian journalists. [Bureau chief Damien] Cave says the NYT was expanding globally had already built up a significant number of digital subscribers in the country.”
Digiday
‘The future of news is not just an article’: VGTV’s CEO on developing Schibsted’s video playbook →
“Video ads are a huge opportunity, but we need to push more user-friendly products. We are experimenting with six-second ads: 30 seconds of muted autoplay video content, then a bumper ad, and that has been very successful; it's a good user experience. It's possible to tell an engaging story in six seconds.”
Thomas Baekdal
Data that looks like it means something, but doesn’t →
“[W]hen journalists complain about the metrics on Google and Facebook, it’s kind of a fake outrage, because our own metrics are often even worse….I see that media is losing the advertising market. And the main reason this is happening is because what we tell advertisers isn’t really that good.”
Journalism.co.uk / Catalina Albeanu
In 2010, women were ‘significantly underrepresented and misrepresented’ in the media. Where are we now? →
“Some 46 percent of stories reinforced gender stereotypes and only 13 per cent of news stories focused centrally on women, a study published by the Global Media Monitoring Project in 2010 showed. In Britain, diversity in newsrooms remains an issue. A study published in 2016 showed the British media was 94 per cent white and 55 per cent male.”
Ad Age / Garett Sloane
Do two-second videos work on Facebook? →
One new study conducted by Oracle Data Cloud and Facebook suggests that video ads seen for less than 2 seconds still drove 52 percent of the sales lift measured from campaigns. (The average ad view on digital platforms is 1.7 seconds; two seconds counts as a ‘view.’)
Washington Post / Abby Ohlheiser
Who do you believe when a famous Internet hoaxer is said to be dead? →
Horner was one of the earliest and best-known creators of fake news on the Internet. On Tuesday, the Maricopa County Sheriff's Office confirmed that Horner, 38, had died Sept. 18. However, not everyone who has covered Horner is completely convinced. Despite the police confirmation of Horner's death, Snopes managing editor Brooke Binkowski said it was "not impossible that some other Paul Horner in Maricopa County died."
Mashable / Kerry Flynn
Evan Spiegel’s anti-Facebook bet for Snapchat is taking shape-with hard news at its core →
“That effort not only involved launching Snapchat Discover, a network of media partners but also hiring journalists to cover breaking news for Snap’s audience of 173 million daily active users. Last month, Snap hired Xana O’Neill, formerly managing editor for digital at ABC News, to serve as an executive producer and help manage the team Hamby built.”
The European Journalism Centre
€800k of European grants awarded for innovative development reporting →
Throughout next year, seven media organizations will be granted around €120,000 each to create news verticals on selected United Nations' Sustainable Development Goals (SDGs). The organizations are: Society (France), Frankfurter Allgemeine Zeitung (Germany), de Volkskrant (the Netherlands), VPRO (the Netherlands), CNN (UK), ELLE UK (UK) and The Bureau of Investigative Journalism (UK).